What is SoulFetish, and who is Thierry Martino?
 
Established in 1999 by French designer Thierry Martino, SoulFetish is a luxury design company producing lifestyle and fashion accessories, décor, fashion clothing and of course, closest to your heart, biker jewelry (also known as gothic jewelry or rock n roll jewelry).
 
Unlike many specialty biker jewelry designers such as Chrome Hearts, Bill Wall Leather, Room 101, Nagual and, Travis Walker, SoulFetish’s jewelry line does not focus exclusively on Biker jewelry. SoulFetish has pursued several different themes over the years, designing jewelry lines inspired by: Medieval European secret societies, Harley-Davidson®, Californian choppers, Alchemy, Fantasy comics, Martial arts, African music, Surf culture, Tattoos and Gothic architecture. However, the diversity of Thierry Martino’s artistic pursuits does not derogate from the fact that Thierry Martino, in pioneering SoulFetish, has developed some of the finest biker jewelry around. Besides his own SoulFetish label of biker jewelry, Thierry Martino designs jewelry for Harley-Davidson.
 
Thierry Martino's Inspiration
 
Correction. Every single piece of Harley Davidson biker jewelry in existence to date has been created by Thierry Martino. Riding his first 1200 Sportster® in the late 1980's imbued Martino with a deep sense of the rugged biker culture. Starting out from fashioning his biker designs on wax, Martino eventually moved into Sterling Silver, which he felt could better capture the timeless nature of gothic motifs. In addition, the sheen from silver jewelry enhances the sharply polished chrome appearance of high powered bikes. As a result of his love affair with rugged biker culture, Thierry Martino SoulFetish jewelry has always been inspired with the spirit of rugged biker culture. In Thierry Martino’s very own words,
 
“Silver jewelry and Harleys are inseparable. There is no biker in the globe without a silver ring”. We at bloodysilver.com humbly agree with Thierry Martino’s wisdom.
 
“I've always created my own silver jewels because I wanted them to have the same spirit and quality as my Harley®”
 
Thierry Martino's Past
 
Thierry Martino’s experience in the jewelry business was cultivated in France, having first spent 5 years (from 1990 to 1995) with renowned jewelry brand Reminiscence. After leaving Reminiscence, Thierry Martino began developing his own designs and opened two jewelry shops of his own. To widen his artistic scope and gain new inspiration for his pieces, he traveled all over Europe and absorbed all he could of the cultural environment. In 1994, Thierry Martino furthered honed his skills at France’s “Ecole nationale de bijouterie” in Saumur, where he mastered his craft as a sterling silver jewelry craftsman.
 
Armed with determination to forge a strong business, a firm dedication to a life of design and an passion to see more of the globe, Thierry Martino threw caution to the wind and headed to Asia. Inspiring his creations and aiding in the development of the biker jewelry line of products is Thierry Martino’s wife, Angkhanang. With extensive experience in costume designing for a famous TV production house and gifted with imagination and creativity, Angkhanang has given some of SoulFetish’s sterling silver biker jewelry a feminine edge to cater to female fans of rugged biker culture. Together, Thierry Martino and Angkhanang represent a dynamic duo that shares the same passions in music, art and fashion.
 

Armed with determination to forge a strong business, a firm dedication to a life of design and a passion to see more of the globe, Thierry Martino threw caution to the wind and headed to Asia. Inspiring his creations and aiding in the development of the biker jewelry line of products is Thierry Martino’s wife, Angkhanang. With extensive experience in costume designing for a famous TV production house and gifted with imagination and creativity, Angkhanang has given some of SoulFetish’s sterling silver biker jewelry a feminine edge to cater to female fans of rugged biker culture. Together, Thierry Martino and Angkhanang represent a dynamic duo that shares the same passions in music, art and fashion. Unlike American brands such as Chrome Hearts, Bill Wall Leather, Room 101, Nagual and, Travis Walker, SoulFetish's sterling silver jewelry designs have a decidedly distinct French flavour to them, making them a seperate must-buy for the true fan's collection of sterling silver jewelry.

Bloodysilver's SoulFetish Impressions

At Bloodysilver.com, we bring you the best of SoulFetish’s wide selection of sterling silver biker jewelry at affordable prices. With the phenomenal rise of Thierry Martino’s credentials following the success of his Harley Davidson collection, the prices of sterling silver SoulFetish gothic jewelry pieces have skyrocketed beyond what most biker jewelry and gothic jewelry enthusiasts find affordable. Original SoulFetish bracelets can easily set you back US$10,000 depending on the weight and the intricacy of the design. At Bloodysilver.com, our collections are closely inspired by some of SoulFetish’s best classic designs, and we offer them to you at a fraction of the original retail price. Like the original, our products are made only from pure sterling silver and crafted by hand. Like all leading designer labels, our factory moulds generate only basic shapes, which our artists manually handcraft, chip, mould and polish into the sterling silver work of biker jewelry art you ultimately see. Since you aren’t paying for the SoulFetish luxury label premium when you purchase our products, our prices are significantly lower (up to 90% lower) than SoulFetish’s. 

Since our sterling silver jewelry is also made from the same sterling silver and crafted from the same mould techniques that SoulFetish uses, our SoulFetish-inspired sterling silver pieces weigh, feel and look shockingly similar to the original SoulFetish sterling silver jewelry pieces, offering fans of sterling silver the same degree of satisfaction of top sterling silver craftsmanship at a tiny fraction of the price. We present the best of SoulFetish. Made affordable at Bloodysilver.com.

Some dates in SoulFetish history :

• 14 July 1999 creation of SoulFetish by Thierry and Akhanang Martino
• 2000 launch of the collection in Japan - Birth of Marilou Martino
• 2002 new factory
• 2004 jewelry fair in Paris-Birth of Jango Martino
• 2005 collaboration with "Caption", "Pascal Morabito" , "Arthus bertrand".
• 2006 collaboration with "Stephen Webster".
• 2007 Launch of the collection in USA - Opening of SoulFetish Moscow-Opening of SoulFetish Las Vegas.
• 2008 Launch of "Harley-Davidson®" collection -Design and launch of "Monarchy" collection in Las Vegas.
• 2008 Opening of SoulFetish Paris. First European SoulFetish store. Designing collections for "Smet", and "Mouawad"group.